Post by SafeInSanity on Oct 4, 2024 8:05:20 GMT -5
In concept, the notion of an advertising campaign anchored on deliberate physical abuse seems like a spectacularly bad idea – especially if the target audience is children. However, one of the most successful campaigns in advertising history involved a series of television commercials for a sugary drink that featured a strange little man who almost always punched a pleasant but dimwitted soul in the face, knocking him flat on his back.
Hawaiian Punch was invented by three men in a garage in Fullerton, California, in 1934. It was originally intended to be an ice cream topping syrup consisting of juices derived from five fruits imported from Hawaii – guava, orange, papaya, passion fruit and pineapple. The trio of inventors created a company called Pacific Citrus Products and focused on selling their syrup to ice cream shops and soda fountains along the West Coast.
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