Post by SafeInSanity on May 12, 2024 4:33:18 GMT -5
On May 8, 1959, Mike and Marian Ilitch opened the first Little Caesars – which also featured spaghetti, shrimp, chicken, and fish - in a strip mall in Garden City, Michigan (a suburb of Detroit). Mike wanted to call it “Pizza Cheap”, but “Little Caesars Pizza Treat” won out as the first name.
In 1969, the company opened its 50th franchise. From there, Little Caesars really began to branch out and became one of the fastest-growing pizza chains in America.
The company is famous for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors.
Starting in 1997, the chain introduced shaker boards to advertise their "Hot-N-Ready Pizza", a large pepperoni pizza sold for $5. The concept was successful enough to become a permanent fixture of the chain, and Little Caesars' business model shifted to focus more on carryout.
In 2017, the company launched a slightly updated logo, which removed Caesar's chest hair, updated the wreath, and updated the toga to have hidden letters spelling "LC" for "Little Caesars". The company also started using the updated Caesar in its advertising, replacing the more cartoonish Caesar that had been used in ads since the 1980s.
Today, Little Caesars pizza has locations in all 50 states, with a total of approximately 5,500 locations worldwide.
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